Check out what’s new on 2015 IKEA Catalogue before the official publication (the digital version of the catalog online beginning on July 24). The theme for this year’s catalog is about how we start and end every day. We all go to sleep, and we all wake up. That much is true for everyone. But everything else about those moments, and everything in between them, is totally unique. This year’s cover stretches from the back to the front of the catalog, from sunrise to sunset, illustrating the beginning and end of one day in one home. This is a city from anywhere in the world, and the room evokes comfort, privacy, beauty and care. Because as more people choose to live in cities and life gets more hectic, they are looking for ways to create a calm place to relax and recharge. They’ll find lots of unique ways to do that on the many pages inside the catalog.
This year, they’ve focused the catalog around three trends: It’s about personalization, smart space solutions and re-defining the home. In solutions throughout the home, IKEA show ideas to help customers reflect themselves, meet their individual needs (not someone else’s conventions), and fit everyone, everything and every activity.
They’ve given extra attention to the areas of the home where people sleep and get ready every morning and night. Because if everyone can make the everyday begin and end in a nicer way, just imagine the effect on life!
