Sherwin-Williams Reveals the 2024 Color of the Year

Sherwin-Williams, the renowned paint company, has unveiled its 2024 Color of the Year, an ethereal shade of blue, named Upward SW 6239. This color is all about creating serene and comforting spaces in homes. This article will explore the inspiration behind the color, its collaboration with a famous pastry chef, and how to incorporate this color in your home, among other things.

Upward SW 6239: The 2024 Color of the Year

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Sherwin-Williams’ 2024 Color of the Year, Upward SW 6239, is a serene and gentle shade of blue that embodies the feeling of moving forward in life. Sue Wadden, the director of color marketing at Sherwin-Williams, describes Upward SW 6239 as a representation of the gentle forward momentum in everyone’s lives. It brings the energy of a sunny day, fostering a sense of contentment and tranquility.

The Inspiration Behind the 2024 Color of the Year

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The Color of the Year, Upward, is designed to infuse spaces with a sense of peace and serenity. The color was chosen carefully to preserve the crisp edge and magnetic allure of cool blues. It’s these subtle nuances that create timeless and inspired spaces. Sherwin-Williams hopes to share this beautiful color and inspire interiors that radiate harmony and enchantment.

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A Collaboration with a Renowned French Pastry Chef

Sherwin-Williams has teamed up with French pastry chef, Dominique Ansel, to bring Upward to life in a different form — a vegan Cronut. This new, limited-edition delicacy reflects the paint color’s soft hues, using flavors that embody Upward’s gentle nature, including Butterfly Pea Flower Tea, which gives the pastry a delicate blue hue.

How to Incorporate Upward in Your Home

Given its versatility, Upward can be used in a variety of interior styles, from traditional to minimalist. It can be used to create a calming atmosphere in both residential and commercial spaces. You can choose to drench a room in this blue hue for a cozy feel, or use it on furniture for a subtle pop of color.

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Complementary Colors

Upward pairs well with both dark, deep shades and soft, delicate colors. Complement this color with Sherwin-Williams’ Tricorn Black for a bold contrast, or Snowbound for a more subtle look.

Where to Purchase the Paint

The Sherwin-Williams 2024 Color of the Year is available for purchase at their stores nationwide and online at Sherwin-Williams’ official website. You can also order color samples online.

Limited Edition Upward Cronut

The limited edition vegan Upward Cronut is available only for a few days in September 2023 at Dominique Ansel Bakery in New York.

Visualizing Upward in Your Space

Sherwin-Williams offers color tools to help you visualize how Upward would look in your space. You can use these tools to explore this universal shade and see how it transforms your space.

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Free Virtual Color Consultation

Sherwin-Williams also offers a free virtual color consultation. You can schedule a 30-minute session with a Sherwin-Williams expert to customize a color palette for your project.

In conclusion, the 2024 Color of the Year, Upward SW 6239, is a gentle hue of blue that is aimed at creating calming spaces that invoke a sense of serenity and tranquility. Its versatility allows it to be used in a wide range of spaces, from homes to commercial establishments. So, whether you’re looking to revamp your interiors or just add a dash of newness to your space, Upward could be the color you’ve been searching for.

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