Zoku, marking the end of
the hotel room as we know it.

concrete has designed Zoku, a new hotel industry
brand facilitating global living and working for
the travelling professional.Zoku, which is Japanese
for family, tribe, or clan, will disrupt and create

a new category in the hotel industry.
A home-office hybrid, also suitable for long stays.
Zoku will have the services of a hotel and
the social buzz of a thriving neighbourhood.
Zoku will be a relaxed place to live, work
and socialise with like-minded people while
getting wired into the city.