A must-see event took place in the fairgrounds of Milan, Rho. Salone del Mobile.Milano celebrated its 55th year of Wow in Design and amassed an impressive guest count with an epoch-making 372,152 total attendees noted as the event closed. The numbers were up by 4% versus its 2014 edition on the biennial exhibitions on Kitchen and Bathroom. The general public who visited on Saturday and on Sunday tallied to 41,372 people.
President Roberto Snaidero of the Salone Internazionale, stated the 67% of attendees came from abroad, mostly high-profile with robust spending prowess and thereby confirms the international vocation’s strength and significance of exports in respect to being a critical segment of today’s sector.
The increasingly international Salone draws in qualified attendees throughout the globe, who are undeniably attracted by their creativity and thus give high regard to the value of quality furnishing, production, and excellent Made in Italy offerings. No wonder, it has gained due recognition and evolved from simple fair to a must-see event.
The sector’s importance in the industry is evident with the presence of institutional representatives covering all facets in the political spectrum. One noteworthy figure is Prime Minister of Italy Matteo Renzi, who participated in the 7th edition ceremony of the SaloneSatellite Design Award on April 13th. This opens up further opportunity to facilitate contact between designers and businesses, supply and demand, creativity and production.
Visitors flocked as well to the SaloneSatellite in its 19th edition, with a theme dedicated to New Materials, New Design which explored the latest that new materials breakthrough science has to offer. which proudly showcased creations from hundreds of young designers, 650 of them aged under 35 years old.
The event held in the city and fairgrounds were crowd-pleasing and well-received. Before Design: Classic presented a modern spin on traditional furnishing, following the artistic direction of Ciarmoli Queda Studio along with a video contributed by Matteo Garrone.
The space & interiors event at The Mall in Porta Nuova was devoted to Migliore+Servetto Architects architectural finishings. Last but not least is the Rooms. Novel Living Concepts with Beppe Finessi as curator. It presents state-of-the-art interior architecture and runs from April 2 to September 12, 2016 in line with the 21st International Exhibition in Triennale.
The Salone exhibited beyond international kitchen, bathroom and furnishing accessories, but featured technology and innovation, luxury and class at its finest, and brought the past and the future in one beautiful place and spectacular event. The thousands of guests who have witnessed it were given a glimpse of the ideal environment to surround yourself, families and friends with a world designed around the lives of real people.
Let’s see some of the most interesting presentations.
1. This year at Milan’s Salone del Mobile, Tom Dixon and Caesarstone have collaborated to create THE RESTAURANT – a series of extraordinary, sculptural kitchens.
2. The gorgeous eye catching yellow sofa by MAXDIVANI stole the show.
3. French Art de Vivre by Roche Bobois. “The Swimming Pool” made by the Mah Jong sofa it was the place to stop for selfie.
4. Imperfettolab is rocking with their handmade armchair made by fiberglass.
5. The new collection of Trussardi Casa has great color schemes.
6. Riva1920 in New Zealand bring to life again the oldest and biggest logs of the world.
7. Unopiu a mix of esthetics and functionality.
8. elledue classic, elegant, refined furniture.
9. A particular highlight by Walter Knoll was the Berlin Chair – a genuine classic of design history. Designed in 1975 by the acclaimed architect Meinhard von Gerkan to furnish Berlin’s Tegel Airport, Walter Knoll is reissuing the chair as part of its 150-year celebrations.
10. Frigerio, a very personal collection which integrates form with function, modern design with classical elements.
11. MIA collection, the very best of outdoor furniture.
12. Total black by the swedish string.
13. Fendi Casa Collection Is All About Blue Velvet and Metals.