The BIG Chair Project is the brainchild of The Better Food Foundation, the charity founded by Jamie Oliver. Back in 2002, Jamie established a unique and pioneering restaurant group called Fifteen, that uses the magic of food to give young people a chance to have a better future. Ten years on, hundreds of apprentices have graduated from the programme, which trains unemployed youngsters to become professional chefs. With 2012 marking the 10th anniversary, it was time to do something a little celebratory to raise much-needed funds for the next 10 years.
To coincide with the 10th anniversary of his charity, Jamie Oliver joined forces with 20 incredible artists (Tracey Emin, Paul Smith, Christopher Bailey, Cath Kidson and the designer of Alexander McQueen Sarah Burtonto) launch a fantastic fundraiser.
Matthew Williamson with his beautiful chair design “Paradise”.
Jo Sampson for Waterford – ‘Illuminate’ (David Parry/PA)
Christopher Bailey, Burberry Chief Creative Director – ‘The Burberry Stud’ (David Parry/PA)
Barnaby Purdy – ‘Dripping’ (David Parry/PA)
INSA – ‘Pink Drizzle’ (David Parry/PA)
Julien MacDonald – ‘Truly Scrumptious’ (David Parry/PA)